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Process Optimization
Thought & done differently


Don’t optimize – challenge your processes.

Low invest – high impact. This approach enables you to uncover hidden potentials very quickly.

BMW‘s production process was significantly simplified using this approach and rolled out globally.

This way, CCL reduced its logistic costs in the production of tubes by 70%.

The Bold Way helped Shell reduce the cost and environmental impact of constructing new pipelines.


Write it down. Before challenging your process, you should know what it is – and for whom it may be a different one.


Know your mental fixations. What part of the process is what it is because “that’s how we’ve always done it”?


Take essential aspects and turn them on their head. Make radical and reckless changes to your process.

Be aggressive about this and try to find something good about those changes.


Combine the best bits of your radical changes and combine them to valuable improvements.

Try this approach with your team in a free online workshop.

Thinking & doing differently is key to radically new solutions in many areas. Find out more by reading some of our case studies.

A typical project

1. Scoping

We find out where we are, where we want to go and how to get there.

2. Insighting and Analysis

While analyzing at the status quo with interviews and anthropology visits we look for mental fixations and valuable insights.

3. Process Challenging Workshop

Depending on the challenge at hand, we principles of Lean and Systematic Innovation to challenge the current process and come up with radically new approaches as well as incremental improvements.

4. Validation

We identify critical components of the prioritized solution and test them using a hypothesis-based approach.