By rethinking the product from the perspective of how it is used, we triggered an inexpensive design change that turned a generic product into a unique one with a recognizable USP. Literally billions of units of this new product have been sold in the meantime. As the customer said: “The final product is an innovative shape, unlike anything previously seen on the market. A true unique selling point, just as we envisioned. It was crucial that the shape was right and that the container met our requirements.”
